Pre-Movie Cinema Content Archives -

McDonald’s Movies by Burswood

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Client: McDonald’s Marketing Australia

Brief: To create a 15 minute pre-cinema movie trivia quiz that entertains the viewers ahead of the screening as well as informs about some key messages for subtle advertising by McDonald’s Marketing.
Delivery: The approach Power Creative took was to match the look of the video with some existing trailer/TVC content produced for the event and utilise the theme, colour scheme and look to create a “Looney Tunes” look and feel, with the questions and answers circulating on loop with approximately 10-15seconds per Q&A. We were able to provide a cost-effective and very appealing look for client and as a result they are able to better leverage their sponsorship as naming rights sponsor of the event.