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McDonald’s Community Cinemas Animations – Western Australia

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McDonald’s Marketing Australia

Brief: To create a 15 minute pre-cinema movie trivia quiz that entertains the viewers ahead of the screening as well as informs about some key messages for subtle advertising by McDonald’s Marketing.

Delivery: The approach Power Creative took was to match the look of the video with existing marketing guidelines for the “Community Cinema” McDonald’s logo, with colours and style of content produced for the event and utilise the theme, colour scheme and look to create a “Looney Tunes” look and feel, with the questions and answers circulating on loop with approximately 10-15seconds per Q&A. We were able to provide a cost-effective and very appealing look for client and as a result they are able to better leverage their sponsorship as naming rights sponsor of the event.