We were engaged to create a 10-part video series, outlining the key services for financial planning, with a campaign the client is running called #StartTheConversation. Targeting the audience to think forward about their plans.
We worked with our script writer, Christine to develop the messaging and select key clips from stock-video libraries to obtain the most relatable visuals to the market and demographics.
So far we have produced two videos in the series, with more to be released.
Each topic has a full length, medium length and short version (60 sec / 45 sec / 25 sec for example) to allow the client to reach various social media audiences.